We regularly assist our clients in handling a broad range of trademark related matters, including the evaluation of proposed marks, trademark licensing, trademark searches and opinions, registrations and administrative proceedings.
The firm assists a variety of clients in connection with sports-related trademark and character licensing and merchandising. The firm has extensive experience in representing NASCAR drivers, teams, sponsors, licensing agents, licensors and licensees in connection with all aspects of NASCAR-related licensing programs and personal services and endorsement programs. Robinson Bradshaw lawyers have been frequent speakers at state and national programs on this NASCAR-related practice. Our trademark-related services include:
- Assisting clients in obtaining state and federal trademark protection
- Negotiating, drafting, monitoring and enforcing license administration agreements, license agreements, sponsorship agreements, driver agreements, personal services and endorsement agreements and agency agreements
- Undertaking cease-and-desist actions and other enforcement and infringement actions with respect to trademarks
- Assisting clients in managing existing portfolios of U.S. and internationally registered trademarks